About Opal44

We built Opal44 to make Google Analytics simple, understandable, and actionable.

Paul Easton

Paul Easton

Founder – Marketing

Paul has spent over 20 years working in digital strategy and SEO. After seeing how many businesses struggled to interpret GA4, he built Opal44 to explain analytics in plain English.

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Alexander Russell

Alexander Russell

Co-Founder – CTO

Alexander leads product engineering and AI architecture. He built the intelligence layer that converts GA4 data into clear conversational insights.